MNTN partners with Tealium to bring first-party CDP audiences into CTV ad targeting
MNTN•MNTN integrated Tealium audience segments into its Performance TV campaigns, combining first-party data with MNTN Matched AI targeting. MNTN cited average results for MNTN Matched of six times more site visits and three times more revenue than traditional TV targeting.
1. Integration available now
The integration lets advertisers use Tealium audience segments in MNTN Performance TV campaigns, with real-time audience refreshes. MNTN said the setup can reduce manual list uploads, help exclude existing customers and shift spending toward new-customer acquisition. It is available to MNTN advertisers with an active Tealium account and at least one audience segment.
