Moen Flo Partnership Delivers Premium Discounts and $49 Credit for Stand Policyholders
FBIN•Moen and Stand Insurance’s program ties activation of the Moen Flo shutoff device to direct homeowner premium discounts and waivers of limited-water endorsements for unrenovated homes. Florida’s launch grants the first 500 enrollees a $49 activation credit and offers device installation via purchase or a 36-month subscription under $25/month.
1. Program Overview
Fortune Brands Innovations’ Moen unit has partnered with Stand Insurance to integrate the Moen Flo shutoff device into homeowners’ insurance policies, linking device activation and maintenance to direct premium reductions and waivers of limited-water endorsements for homes lacking recent plumbing upgrades.
2. Financial Incentives
Under the program, policyholders activating Flo are eligible for immediate premium discounts and endorsement waivers. Participants can purchase the device outright or subscribe for under $25 per month over 36 months. Florida’s launch offers the first 500 enrollees a $49 activation credit in addition to annual savings.
3. Impact on Adoption and Revenue
By aligning product sales with insurance incentives, Moen anticipates accelerated Flo device adoption, expanding its smart water solutions market. Stand’s underwriting model leverages real-time leak detection to mitigate average water damage losses exceeding $15,000, positioning Fortune Brands Innovations to capture additional recurring revenue streams.
