Mondelez becomes Kansas City Chiefs’ official snacking partner in first NFL team sponsorship
MDLZ•Mondelez lands first professional football sponsorship
Mondelez struck its first sponsorship deal with a professional football team, naming the Kansas City Chiefs its official snacking partner.
The agreement targets tailgates, watch parties and stadium activations at Arrowhead, tying Mondelez snack brands to the Chiefs’ fan base.
Regional retail promotions and in-store displays across Kansas, Missouri and Nebraska are set to start in October.
