Mondelez Taps Agentic AI and Stevia Solutions for Up to 50% Sugar Cut in NPD
MDLZ•Mondelez International has partnered with PRS In Vivo to deploy agentic AI across its product lifecycle, analyzing consumer data to refine concepts and reduce new product failure rates. AI-driven stevia formulations from Ingredion’s PureCircle portfolio cut sugar content by up to 50% while preserving taste, accelerating Mondelez’s NPD pipeline.
1. AI Integration in Product Development
Mondelez International has partnered with PRS In Vivo to layer agentic AI over its product lifecycle management systems, using data analysis to identify high-protein, gut-health and indulgence trends and refine concept clusters before physical prototyping.
2. Stevia-Powered Sugar Reduction
Ingredion’s PureCircle portfolio leverages AI-driven formulation models to enable up to 50% sugar cuts while maintaining sweetness; Mondelez is piloting these stevia-based solutions across snack and beverage lines to meet evolving consumer health demands.
3. Shift to Agentic AI Workflows
Innovation teams at Mondelez are transitioning from AI-assisted tools requiring constant prompts to agentic AI assistants capable of autonomously executing multi-step NPD workflows, from trend spotting through concept validation to launch-ready briefs.
4. Expected Outcomes and Competitive Edge
By reducing guesswork and potential misfires, AI integration aims to lower new product failure rates and accelerate time to market, strengthening Mondelez’s competitive position in fast-changing food markets.
