Mondelēz International introduced SOUR PATCH KIDS BESTIES, linking four candies into one chain in Redberry & Blue Raspberry and Watermelon & Lime flavors to boost social sharing among Gen Z. Available nationwide in 3.18 oz bags at $1.25 and 7.17 oz bags at $3.29, this format expands the brand’s portfolio.
Mondelēz International has launched SOUR PATCH KIDS BESTIES, featuring four candies linked hand-in-hand into a single chain to encourage sharing experiences. The candies come in two paired flavors—Redberry & Blue Raspberry and Watermelon & Lime—combining signature sour-then-sweet taste with an interactive format.
The product specifically targets Gen Z consumers, who prioritize friendships and social connections. Marketing emphasizes real-life bestie relationships, positioning the candy as a playful, shareable treat that embodies balanced partnerships.
SOUR PATCH KIDS BESTIES are available at major retailers nationwide in two sizes: a 3.18 oz peg bag with a suggested retail price of $1.25 and a 7.17 oz peg bag at $3.29, though actual prices may vary by retailer.
