Mondelēz takes majority stake in Undercover Snacks
MDLZ•Mondelēz International is taking a majority stake in Undercover Snacks to accelerate its innovation, distribution and growth. Undercover will remain a standalone business, and its products are sold in more than 25,000 retail locations.
1. Leadership and ownership
Undercover Snacks will operate as a standalone business within Mondelēz’s North America Ventures unit and retain its existing management team. Diana Levy will remain CEO, while Michael Levy will serve as president and chief operating officer. The Levys will retain a significant minority stake and serve on Undercover’s board.
2. Retail presence
Undercover’s chocolate-covered and frosted quinoa crisps are sold in more than 25,000 retail locations.
