Monster Beverage’s Rob Gehring to resign as CEO Americas on November 30, 2026
MNST•Monster Beverage said Rob Gehring will resign as CEO Americas effective November 30, 2026. Emelie C. Tirre will assume responsibility for the Americas and Caribbean on an interim basis starting December 1, 2026.
1. Leadership transition
Monster Beverage said in an SEC filing that Rob Gehring will resign as CEO Americas effective November 30, 2026. Emelie C. Tirre will assume responsibility for the Americas and Caribbean on an interim basis effective December 1, 2026.




