Nasdaq survey shows private markets top client demand for asset managers worldwide
NDAQ•Survey finds private markets lead client demand
Nasdaq survey of 406 senior product executives finds private markets top client demand across all regions, challenging managers to scale launches.
- 71% cite rising difficulty breaking through crowded markets; 66% say new innovations struggle to gather meaningful assets.
- AI use in product development reaches 80%, but only 26% deploy it across multiple stages; most limit use to early work.
- Compliance concerns, lack of internal expertise, accuracy and transparency questions lead barriers among non-users or early adopters.
- Brand credibility leads differentiators at 55%; distribution constraints cited by 41%, rising to 54% in the Americas.
