Natural Grocers has introduced four new private-label organic frozen ravioli variants: ricotta & mushroom, mozzarella & cherry tomato, eggplant & provolone and butternut squash, each in 20-ounce bags priced at $8.49 exclusively in its 168 stores. The certified organic ravioli contains no artificial flavors, colors or preservatives and cooks in minutes for convenient meals.

Since 2016, the company’s private label has expanded to over 900 products, including recent organic chocolate bars and frozen fruit blends. The new ravioli line reinforces commitment to affordable, high-quality offerings and leverages Italy-sourced pasta and fillings to enhance differentiation.

By broadening its private-label assortment, Natural Grocers aims to improve gross margins and drive foot traffic through exclusive value items. The competitively priced ravioli line supports the retailer’s goal of blending everyday affordability with organic standards in a smaller-format store model.