Naturium, Fastest-Growing Top-50 Skincare Brand, Unveils Glow Better Together with Bretman Rock and 11 Fans
ELF•e.l.f. Beauty's Naturium unit, the fastest-growing U.S. top-50 skincare brand, launched its Glow Better Together campaign featuring Bretman Rock and 11 community members to promote its bestselling Glow Getter body care line. The effort taps a 40 million-follower network and community storytelling to boost Naturium's engagement and sales.
1. Campaign Launch
Naturium unveiled its Glow Better Together campaign featuring influencer Bretman Rock and a national casting of 11 community members to celebrate the Glow Getter body care collection through authentic self-expression and connections.
2. Brand Growth and Acquisition
As the fastest-growing skincare brand in the U.S. top 50, Naturium was acquired by e.l.f. Beauty in 2023 and continues to build momentum with community-focused marketing and innovation.
3. Product Line and Engagement
The Glow Getter franchise, Naturium’s top body care line, includes Multi-Oil Body Wash, Body Scrub, Body Butter and Body Oil, all aimed at driving engagement and sales via a 40 million-follower network.
