Nayax Launches Proprietary AI Engine for Real-Time Product Discovery
NYAX•Nayax introduced AI-powered product discovery and personalization capabilities integrated into its commerce platform, leveraging its proprietary engine to enable visual and text search, real-time recommendations, and cross-platform consumer engagement. This solution consolidates fragmented retailer data across online, in-store, and marketing channels to boost revenue and customer lifetime value.
1. AI-Powered Product Discovery Launch
Nayax today launched its AI-driven product discovery and personalization module, integrating a proprietary machine learning engine into its commerce enablement platform. The solution aims to unify online and in-store retail experiences by delivering intelligent recommendations and search functions in real time.
2. Integration and Capabilities
The new module integrates data from point-of-sale systems, e-commerce platforms, and marketing engagement tools to create granular product tags and attributes. It features AI-powered visual and text search, personalized product recommendations, and cross-channel conversion tracking within a single interface.
3. Expected Business Impact
Nayax expects the capabilities to increase merchant revenue and customer lifetime value by capturing purchase intent at the moment of discovery. By consolidating fragmented retailer data and enabling real-time action, the platform could deepen consumer engagement and drive operational efficiency.
