NBCUniversal said it will extend and expand the distribution and offerings of YouTube, YouTube TV and YouTube Premium on Comcast’s Xfinity and Xumo platforms.
NBC Sports will be a production partner for some premier live sporting events on YouTube.
NBCUniversal said it is deepening advertising technology collaboration with YouTube, including through FreeWheel.
NBCUniversal and YouTube expand partnership
NBCUniversal said it has entered into a multi-year global strategic partnership with YouTube.
From early 2027, Peacock Premium will be included in a bundle with YouTube Premium in the U.S. under the expanded partnership.
The company said it will expand the international reach of Universal+ and Hayu through YouTube Premium in select markets.
