Netflix Acquires Affleck’s InterPositive and Hastings Sells $39.8M
Netflix acquired AI filmmaking startup InterPositive founded by Ben Affleck, adding its team and naming Affleck senior advisor. Chairman Reed Hastings exercised 410,550 options at $9.667 and sold most between $95.33 and $98.05, netting $39.8M under a Rule 10b5-1 plan.
1. Acquisition of InterPositive
Netflix has completed the acquisition of InterPositive, an AI-focused filmmaking startup founded by Ben Affleck. The deal brings InterPositive’s research team in-house and appoints Affleck as senior advisor to guide strategic development.
2. AI Tools for Film Production
InterPositive’s platform delivers AI systems tailored for real production environments, focusing on editing workflows, lighting adjustments and scene continuity. The initiative aims to empower creative teams with purpose-built tools that preserve artistic control rather than replace human judgment.
3. Hastings’ Rule 10b5-1 Stock Sale
Chairman and co-founder Reed Hastings exercised 410,550 stock options at $9.667 each and sold the majority at prices between $95.33 and $98.05, netting $39.8M under a prearranged Rule 10b5-1 plan. Hastings retains 3,940 direct shares and 21,159,576 shares indirectly through a trust.