Netflix Plans Global 'KPop Demon Hunters' Tour While Citi Sets $115 Target
Citi resumed coverage with a Buy rating and $115 target, forecasting 5%-17% upside from a 40 bp FY26 margin improvement, a U.S. price hike in 4Q26 and larger share repurchases. Netflix is planning a global 'KPop Demon Hunters' concert tour to capitalize on its popular film and drive subscriber engagement.
1. Citi Resumes Coverage
Citi reinstated coverage on Netflix with a Buy rating and $115 target price, projecting a 5%-17% upside based on an anticipated 40 basis-point increase in FY26 operating margins, improved profitability and the opportunity for enhanced capital returns through share repurchases.
2. U.S. Price Hike Outlook
Analysts forecast Netflix will implement a U.S. subscription price increase in 4Q26, potentially boosting revenue and supporting operating margin expansion as the company leverages pricing power in its largest market.
3. 'KPop Demon Hunters' Global Tour
Netflix is planning a worldwide concert tour for its film 'KPop Demon Hunters' to capitalize on its popularity, aiming to drive additional subscriber engagement and diversify content-related revenue streams.