Netflix Raises Premium Tier to $26.99 and Ad Tier to $8.99 for $20B Budget
Netflix is raising its premium tier to $26.99 (+$4), ad-free standard to $19.99 (+$2) and ad-supported standard to $8.99 (+$1) starting March 26. The increases will support a $20B content budget, up $2B from last year.
1. Subscription Price Changes
Netflix increased its premium plan from $22.99 to $26.99, the ad-free standard tier from $17.99 to $19.99, and the ad-supported standard from $7.99 to $8.99 as of March 26.
2. Funding Content Expansion
The price adjustments are intended to fund a $20 billion content budget for 2026, representing a $2 billion increase over the prior year’s budget.
3. Historical Pricing Context
The last price increase occurred in January 2025, following a record quarter that added 19 million subscribers, marking the company’s largest gain in a single quarter to date.
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Sources
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