Netflix to Launch 30-Minute Horror Game Unhinged Featuring Kravitz, Baker and Sink
NFLX•Netflix will release its first original horror video game, Unhinged, on June 30, featuring a 30-minute narrative set in an abandoned apartment and voice work from Zoe Kravitz, Troy Baker and Sadie Sink. Head of narrative games Sean Krankel says completion rate on short titles will guide future genre investments.
1. Netflix Releases Unhinged Horror Game
Unhinged will debut on June 30 as Netflix’s first original horror video game. Players use their phones as controllers to navigate a 30-minute narrative set in an abandoned apartment, illuminating rooms with a flashlight and interacting with objects to progress through the story.
2. Low Barrier, High Emotion Strategy
Sean Krankel, head of narrative games, emphasizes a low barrier to entry that still delivers intense emotional engagement. Netflix will track completion rates for this sub-45-minute experience to determine if players seek out additional interactive offerings on their home screens.
3. Evolution of Netflix’s Gaming Division
Since launching games in 2021 and hiring veteran executive Alain Tascan, Netflix has experimented with family-friendly hits like Boggle Party and acquired studios including Night School. Success with Unhinged could inform future investments in horror and narrative-driven titles to boost overall platform engagement.
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