Stellantis Shares Down 43% Since $52B Merger as Filosa Launches Jeep-Ram Turnaround

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Since the $52B merger of Fiat Chrysler and PSA in January 2021, Stellantis U.S. shares have fallen roughly 43% over five years. CEO Antonio Filosa is executing a sales turnaround focused on Jeep and Ram to rebuild U.S. market share and may streamline underperforming brands.

1. Five-Year Performance Review

Stellantis was formed on January 16, 2021 through a $52 billion merger of Fiat Chrysler Automobiles and Groupe PSA, creating the world’s fourth-largest automaker by annual sales of 8.7 million vehicles. Since its shares debuted on the New York Stock Exchange on January 19, 2021, U.S. listings have fallen roughly 43% and Italian-listed shares are down about 40%. Although the stock peaked up 74% in March 2024, disappointing financial results reported later that year—driven by aggressive cost-cutting measures and escalating investments in electric vehicles—triggered a steep reversal and investor scepticism about the company’s strategic direction.

2. Leadership Change and Strategic Reset

Last summer, Antonio Filosa succeeded Carlos Tavares as Stellantis CEO, marking a clear shift in priorities. Tavares, credited with orchestrating the merger, departed in December 2024. Filosa has since unveiled a focused sales turnaround plan aimed at reversing multi-year market share losses. Speaking at the Detroit Auto Show, he emphasized execution in 2026, noting that a forthcoming leadership gathering of over 200 executives will refine capital markets day presentations, corporate culture initiatives and specific operational targets for the coming year.

3. Core Brand Prioritization

Under Filosa’s leadership, Stellantis is concentrating on strengthening its marquee brands—Jeep and Ram—particularly in the U.S. where both have experienced recent sales declines. He has not ruled out rationalizing underperforming nameplates such as Fiat and Alfa Romeo, which continue to struggle in key markets. While there has been external speculation about divesting assets or spinning off brands, Filosa has publicly affirmed his belief that maintaining the full brand portfolio will deliver greater long-term value if execution remains disciplined.

4. Electrification and Hybrid Development

Despite scaling back some of the previous administration’s multibillion-dollar electric vehicle initiatives, Stellantis remains committed to hybrid technology as a bridge to full electrification. Filosa highlighted that near-term investment will prioritize plug-in hybrid variants of Jeep and Ram models to bolster sales and margins. He indicated that further updates on battery-electric vehicle programs, including timelines for platform launches and capital allocation, will be detailed at the upcoming capital markets event.

Sources

FC