Newell Brands appoints Guillermo Beade as chief operating officer
NWL•Newell Brands appointed Guillermo Beade chief operating officer, effective October 26, 2026. He will report to CEO Chris Peterson, join the executive committee and oversee global central marketing, sales and supply chain functions.
1. Leadership appointment
Beade will take up the role on October 26, 2026, reporting to CEO Chris Peterson and joining Newell Brands’ executive committee. He most recently served as president of SC Johnson Consumer Brands North America, after previously serving as CEO of SC Johnson Lifestyle Brands.
