Nexxen Adds TCL FFALCON and TiVo Native Home Screen Ads for Programmatic CTV
Nexxen integrated TCL FFALCON and TiVo Ads into its DSP, offering exclusive programmatic access to native Smart TV home screen inventory on TCL Android TVs in the US and Canada and TiVo devices across North America and the UK. Nielsen reports viewers browse home screens for up to 10.5 minutes.
1. Partnership Expansion
Nexxen launched integrations with TCL FFALCON and TiVo Ads to provide programmatic access to native Smart TV home screen inventory through its demand-side platform, unlocking premium ad placements.
2. Regional Availability
TCL’s native home screen inventory on Android TVs will be exclusive to Nexxen in the US and Canada, while TiVo Ads placements will span North America and the United Kingdom.
3. Viewer Engagement
Nielsen data indicates viewers spend up to 10.5 minutes browsing Smart TV home screens before selecting content, creating a high-visibility decision window for advertisers.
4. Strategic Impact
These partnerships expand Nexxen’s premium CTV supply, potentially boosting ad volume on its DSP, enhancing market positioning and driving future revenue growth.