Nexxen Launches AI-Driven Full-Funnel DSP with Real-Time Optimization, Incrementality Testing
Nexxen launched a full-funnel performance suite within its demand-side platform featuring real-time optimization, AI-driven algorithms, auto-allocation and incrementality testing via ghost bidding. The unified solution uses offline signals, ACR and audience data to optimize in-flight campaigns and measure lift across CTV and cross-device conversions.
1. Full-Funnel Suite Launch
Nexxen introduced its integrated full-funnel performance suite within the Nexxen DSP, combining optimization, measurement and reporting tools to streamline campaign management and reduce manual workload.
2. AI-Powered Optimization and Testing
The platform features In-Flight Optimization that unifies offline signals, nexAI Performance Algorithms, Auto-Allocation for tactic prioritization and Ghost Bidding for incrementality testing to identify the most effective media tactics.
3. Data Integration and Reporting
Nexxen DSP leverages ACR data and audience insights across demand and supply sides, enabling in-platform reporting that measures true lift across CTV and cross-device conversions, with additional enhancements planned throughout the year.