Nexxen Launches Cross-Platform TV Solution with Programmatic Smart TV Home Screen Access
Nexxen has launched Nexxen TV, a cross-platform planning and activation solution that uses nexAI to allocate streaming and linear TV budgets across designated market areas. The product offers first-to-market programmatic access to native Smart TV home screen inventory alongside real-time audience discovery, unified measurement and ACR-powered insights.
1. Nexxen Launches Nexxen TV
Nexxen unveiled Nexxen TV: TV for Today, a cross-platform planning and activation offering that unifies linear and streaming campaigns under a single interface. The platform employs nexAI to recommend optimal budget splits across linear TV and CTV based on real-time consumer insights.
2. Core Cross-Platform Features
Nexxen TV includes Nexxen Discovery, combining Smart TV ACR, streaming media and set-top-box data for precise audience definition across linear and connected TV. It also offers a cross-platform planner and unified measurement tools to track campaign performance across designated market areas and channels.
3. Smart TV Home Screen Inventory
This solution pioneers programmatic access to native Smart TV home screen inventory via leading OEM platforms running V OS. Advertisers can now place high-attention units on the home screens of Hisense, Toshiba and other major Smart TV brands before content streaming begins.