Nexxen report flags “news-avoiding voters” as key 2026 midterm ad target
NEXN•Nexxen’s 2026 midterm advertising analysis
Nexxen published a 2026 midterm elections media analysis targeting “news-avoiding voters” as a large, persuadable audience for political advertisers.
Research estimates nearly 40% of Americans actively avoid news, yet 86% plan to vote in 2026; 80% reported voting in 2024.
The report says 91% encounter political content outside traditional news, shifting reach toward streaming, social, creator content, search and AI tools.
It also says late decision-making extends the influence window, with nearly 1 in 3 deciding in the final campaign weeks or later.
The implication for ad budgets is that news-only placements risk lost reach, and the report recommends always-on, cross-channel buying across TV, digital and audio.
