Nike Cuts 1,400 Tech Roles in Second Round of 2026 Layoffs
Nike is cutting 1,400 roles globally, mostly in technology, representing just under 2% of its workforce across North America, Asia and Europe. The layoffs support its Win Now turnaround by merging supply chains with footwear and apparel teams, consolidating tech at Beaverton and India centers and relocating Converse functions.
1. Layoff Scope
Nike announced layoffs of approximately 1,400 employees across its global operations, representing just below 2% of its total workforce. The reductions are concentrated in its technology department and affect staff in North America, Asia and Europe.
2. Operational Shifts Driving Reductions
The cuts align with three operational shifts: integrating the materials supply chain with footwear and apparel teams, consolidating technology work at Nike’s Beaverton, Oregon campus and the Nike India Technology Center, and relocating select Converse manufacturing and engineering functions closer to factory partners.
3. Context and Implications
This is Nike’s second layoff wave in 2026, following the elimination of 775 distribution roles earlier in the year. The company’s Win Now strategy under CEO Elliott Hill aims to reverse sales declines, with recent guidance pointing to a 2-4% revenue drop and a 20% contraction in China sales, while shares have fallen over 50% in three years.