JPMorgan cut Nike’s price target to $47 from $52 and trimmed its fiscal 2027 EPS forecast to $1.58, citing deteriorating regional sales trends. Stifel lowered its target to $50 from $56 and Oppenheimer to $60 from $120 ahead of Q4 2026 earnings as operational challenges persist.
JPMorgan lowered its price target to $47 from $52 and cut its fiscal 2027 EPS estimate to $1.58 after observing softening sales across key regions. Stifel trimmed its target to $50 from $56 with a Hold rating, while Oppenheimer reduced its target to $60 from $120 but maintained Outperform. Deutsche Bank also cut its target ahead of Q4 earnings.
Firms cited weak demand, intensifying competition and lingering effects of direct-to-consumer missteps as reasons for lower forecasts. Channel checks revealed deteriorating exit rates in multiple markets, indicating Nike’s forward fundamentals remain uncertain.
Despite bearish analyst views, retail investors on Stocktwits expressed extreme bullishness, buoyed by a residual 13% implied upside based on JPMorgan’s revised target. Nike’s shares ticked 0.1% higher in premarket trading ahead of the earnings release.
Nike is executing its 'Win Now' plan, streamlining operations, supply chains and addressing leadership changes including a new CFO. A fall 2026 investor day will outline progress in repositioning after direct-to-consumer strategy setbacks.
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