Nike Stock Drops 4% Despite ‘Rip The Script’ World Cup Campaign
NKE•Nike shares fell 4%, poised for their worst annual performance since 1997 after snapping a two-week gain streak. The company launched its Rip The Script campaign featuring global stars and unveiled the SB FC Pack blending football and skate culture while forecasting growth in football, basketball and training categories.
1. Weekly Stock Performance
Nike shares declined 4% this week, ending a two-week streak of gains and setting the stock on track for its worst annual return since 1997.
2. Rip The Script Campaign
The company officially rolled out its Rip The Script campaign, showcasing Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vinícius Junior, LeBron James, Travis Scott, Lisa and Kim Kardashian under the tagline 'Nobody ever dreams of doing what they're told.'
3. SB FC Pack Launch
Nike SB introduced the SB FC Pack, a crossover collection featuring football-inspired field and goalkeeper jerseys alongside Nike SB Air Max 95 and Tennis Classic silhouettes that merge skate and soccer aesthetics.
4. Growth Outlook
Nike projects football, basketball and training categories to return to growth over the next few quarters, positioning global football as a central pillar of its broader turnaround strategy.
