Nio Unveils 620km-Range ES9 SUV, Fuels Up to 10% Stock Surge
NIO•Nio shares rallied after unveiling the ES9, a 5.4m six-seat SUV featuring 620km range, a 48-inch display and 47-speaker system. Pricing set at 498,000 yuan—30,000 yuan under pre-sales—spurred a 9% US and 10% Hong Kong share jump.
1. ES9 SUV Launch and Features
Nio introduced the ES9, a six-seat flagship SUV measuring 5.4 meters with fully reclining seats and a spacious interior demonstrated by seating a 2.3m-tall passenger. The model offers up to 620 kilometers of range, a 48-inch central display console and a 47-speaker premium sound system.
2. Aggressive Pricing Strategy
The ES9 starts at 498,000 yuan, reflecting a 30,000 yuan reduction from its pre-sale price to incentivize conversions of existing orders into firm purchases. Analysts believe this pricing move will help Nio capture margin-rich sales as subsidies for smaller EVs decline.
3. Investor Response and Outlook
Following the ES9 unveiling, US-listed shares rose 9% and Hong Kong shares jumped 10%, signaling revived investor sentiment. Rising store traffic for the ES8 and analyst forecasts of sustained order momentum could support further share gains.
