Nio’s ES9 SUV Boasts 528,000 Yuan Base, Gains 1% Premarket After Yao Ming Hire
NIO•Nio shares rose nearly 1% premarket after appointing NBA Hall of Famer Yao Ming as chief experience officer for its ES9 SUV. The ES9 entered April pre-sales at 528,000 yuan ($77,800), features the updated Nio World Model smart-driving platform and a 6,000-unit inventory with a 5,000-yuan deposit offsetting 10,000 yuan.
1. Yao Ming Appointed Chief Experience Officer
Nio named NBA Hall of Famer Yao Ming as chief experience officer for its ES9 flagship SUV, leveraging his global profile as a symbol of Chinese height and cross-cultural appeal to boost brand engagement.
2. ES9 Launch Specifications and Incentives
The ES9, Nio’s premium SUV powered by the updated Nio World Model smart-driving platform, entered April pre-sales at a starting 528,000 yuan ($77,800) and offers buyers a 5,000-yuan deposit that offsets 10,000 yuan at purchase, supported by an initial 6,000-unit inventory.
3. Stock Movement and Delivery Forecast
Nio’s U.S.-listed shares rose nearly 1% in premarket trading following the appointment, with management forecasting steady delivery improvements in May and June as ES9 units reach showrooms across China.
