NIQ finds 55% of consumers use AI in product discovery and grocery choices
NIQ•NIQ Global Intelligence analysis found that 55% of global consumers say AI recommendations sometimes influence household and grocery purchases. Survey data showed 27% used AI tools to research products or decide what to buy in the past three months.
1. AI influences purchases
NIQ Global Intelligence analysis found that 55% of global consumers say AI recommendations sometimes influence household and grocery purchases, while 27% used AI tools to research products or decide what to buy in the past three months.
2. Purchase priorities and marketing
Quality and performance ranked first for purchase value at 34%, ahead of affordability at 31%. Meanwhile, 74% of chief marketing officers cited higher demands for return on investment, while 9% reported access to real-time insights. Algorithmic buying drives 70% to 80% of advertising spend, increasing the need for continuous measurement and optimization.
