NIQ finds all-gender skincare sales rise 7% in Western Europe as men's products stay flat
NIQ•NIQ reported that gender-inclusive skincare sales rose 7% year over year across 10 Western European markets, while male-targeted skincare sales were flat.
1. Skincare sales trends
NIQ's October 30, 2026, report found that 36% of men prioritize their appearance more than five years ago and 54% prioritize aging well. Brands explicitly marketed to men grew 3% across 57 countries, compared with 7% growth for beauty and personal care overall; men accounted for about 51% of online fragrance spending across five Western European markets over the year through June 2026.
