NIQ forecasts global tech, durables sales hit $1.4 trillion in 2026, up 5.1%

NIQ said 63% of consumers are highly price-sensitive, while 60% prioritize brands that offer value for money.

Buying decisions are shifting toward long-term value, with durability, quality, convenience, and trust outweighing affordability in value perceptions.

NIQ said premium segments can still gain share when the benefits are clear, supporting growth in categories such as AI PCs and premium smartphones.

NIQ Global Intelligence forecasts global consumer tech and durables sales at $1.4 trillion in 2026, up 5.1% year over year.

A survey of 17,000 consumers across 17 markets showed 56% delayed tech purchases because of high prices or because they were waiting for discounts.