NIQ partners with Google to advance agentic commerce
NIQ partnered with Google to advance AI-driven shopping, combining NIQ retail intelligence covering more than 250 million products with Google's Shopping Graph of more than 60 billion listings.
1. Retail data collaboration
The collaboration aims to improve product discovery and local availability by supplementing Google's Shopping Graph of more than 60 billion listings with NIQ retail intelligence. NIQ's contribution covers more than 250 million products, with store intelligence supported by retail tracking across 90 countries.
2. Cloud and measurement plans
Google Cloud will become a primary AI and cloud services provider, and NIQ plans to deploy Gemini for business across its global workforce. Google's Meridian marketing measurement framework will integrate into NIQ Cadence to help brands measure advertising performance and optimize spending.
