NIQ partners with Morrisons on omnichannel market intelligence and analytics

NIQ•2026-09-01

NIQ and Morrisons launch strategic collaboration

NIQ Global Intelligence and Morrisons have launched a strategic collaboration to support market share growth using advanced analytics and omnichannel intelligence.

The partnership uses NIQ’s Full View approach to unify performance across supermarkets, online grocery, convenience and emerging retail channels.

Morrisons will receive market insights, automated reporting and self-service analytics to speed decision-making and streamline workflows.

The scope includes stronger product attribution, category intelligence, coding governance and AI-enabled tools to identify growth opportunities.

Sources

NIQ partners with Morrisons on omnichannel market intelligence and analytics

Publicnow

NIQ partners with Morrisons on omnichannel market intelligence and analytics

NIQ and Morrisons launch strategic collaboration

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Sources

NIQ partners with Morrisons on omnichannel market intelligence and analytics

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