NIQ partners with Similarweb to develop agentic commerce measurement solution
NIQ•Launch timing and rollout
The initial release is slated for Q4 2026, starting in selected categories and markets, with expansion planned over time.
Partnership to measure AI-driven shopping journeys
NIQ Global Intelligence partnered with Similarweb to develop an agentic commerce measurement product for AI-driven shopping journeys.
The tool aims to link AI-based product discovery to traffic, conversion, and verified sales outcomes for brands, retailers, and platforms.
