NIQ report finds 58% of consumers indifferent to national brands vs private label
XLP•NIQ says consumers are increasingly indifferent to brand type
- NIQ report flags rising consumer polarization as private label gains credibility across value, mainstream, premium tiers.
- FMCG prices rose 26% globally from 2021-2025, pushing shoppers to shift spend between “upgrade” and “price-constrained” mindsets.
- Survey data show 58% do not care whether products are national brands or private label, focusing on immediate needs.
- Private label momentum looks structural, with 69% citing value for money, 68% calling it a good alternative to national brands.
- Gen Z attitudes skew favorable, with 67% viewing private label as equal in quality to national brands.
