NIQ says China live-commerce market hits about US$900 billion in 2025
NIQ•Asia Pacific social commerce trends and outlook
Asia Pacific accounts for about 55% of global e-commerce revenue; 59% of consumers in the region already buy via social platforms.
China’s social commerce market is projected to reach USD 1.8 trillion by 2030, reinforcing the shift toward integrated, content-led shopping ecosystems.
NIQ expands commerce intelligence in China and Southeast Asia
NIQ expanded commerce intelligence in China and Southeast Asia via YiMian’s digital commerce capabilities, aiming to sharpen cross-channel measurement and AI tools.
China live-commerce market reaches about US$900 billion in 2025
NIQ says China’s live-commerce market reached about USD 900 billion in 2025, nearing the size of the entire US e-commerce market.
NIQ Global Intelligence analysis flags China-led live, social, AI-driven commerce as a growing template for global retail strategy.
