NIQ says China live-commerce market hits USD 900 billion in 2025 - NIQ News | RalliesNIQ says China live-commerce market hits USD 900 billion in 2025
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NIQ• APAC leads global e-commerce revenue
- APAC represented roughly 55% of global e-commerce revenue in 2025, underscoring Asia’s lead in newer shopping formats.
- The adoption gap persisted in the West, with 68% of North American consumers and 67% of Europeans saying they had never bought via social media.
China live-commerce market nears US e-commerce scale
- NIQ reported that China’s live-commerce market was estimated at about USD 900 billion in 2025, nearing the scale of total US e-commerce.
- China’s social-commerce market was projected to reach USD 1.8 trillion by 2030, up from about USD 500 billion currently.
Retail media spend rises, but measurement remains a challenge
- Global retail-media spend reached USD 184 billion in 2025.
- Nearly half of brands cited weak measurement effectiveness.
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