NRC Health report says patient loyalty hinges more on trust than faster access to care - NRC News | RalliesNRC Health report says patient loyalty hinges more on trust than faster access to care
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NRC• Report finds trust and clarity drive patient loyalty
- NRC Health research found patient loyalty tied more to trust and confidence than faster access to care.
- Loyalty dropped to 58% when friction hit before, during, and after care, from 98% with no friction.
- The report flagged “time well spent” factors such as clarity and feeling heard as key drivers of recommendations.
- Older consumers reported fewer access barriers than younger cohorts, with 59% citing none versus 37% for Gen Z and Millennials.
- A live webcast is set for Aug. 18 to discuss findings for providers seeking to strengthen retention and referral intent.
