Nvidia customers notified about AI-related price hikes above 15%, Bloomberg News reports

Aug. 22 (Reuters) - Some of Nvidia's NVDA.O largest customers have been told prices of servers containing its AI chips will rise by more than 15% in many cases with memory chip costs soaring, Bloomberg News reported on Saturday.

The price hikes will go into effect on systems shipped early next year and will impact systems including those with the flagship Vera Rubin and Grace Blackwell chips, the report added, citing people familiar with the process. The increases will depend on Nvidia's chip generation and memory configurations, they said.

Reuters couldn't immediately verify the report. Nvidia did not immediately respond to a request for comments outside regular business hours.

Companies that build servers under contract for large data center operators such as Microsoft MSFT.O, Alphabet Inc.’s Google GOOGL.O and Oracle ORCL.N have recently informed their customers of the upcoming increases, the report added.

Nvidia, whose chips underpin much of the AI infrastructure buildout, is set to report second-quarter results on Aug. 26.

The company has become a proxy for the broader AI ecosystem spanning chip makers and companies financing the rapid expansion of data center capacity.