NYT says Q2 2026 revenue growth is driven by digital subscription gains and stronger digital ad demand
NYT•Costs rise on compensation and video investment
Adjusted operating costs increased 10% on compensation, including video investment, and higher variable pay tied to outperformance; AOP rose 16% to about $155 million.
Q2 revenue growth driven by subscriptions and advertising
The New York Times Company pointed to broad-based growth across subscriptions, advertising, affiliate, and licensing, lifting revenue 11% in Q2 2026.
- Digital-only subscription revenue rose 16.4% to $408 million on 280,000 net adds.
- Total subscription revenue increased 11.7% to about $538 million.
- Digital ad revenue climbed 20.7% to $114 million, with management citing stronger-than-expected marketer demand.
- Total ad revenue rose 11.3% to $149 million.
- Affiliate, licensing, and other revenue grew 7% to , driven mainly by higher Wirecutter referral revenue.
