Oatly report points to growing role for non-coffee drinks on café menus
OTLY•Oatly’s October 22 Future of Taste report, based on more than 200 interviews across 21 countries, found non-coffee and non-tea drinks featured in 82% of barista and café owner responses.
1. Menu trends
Oatly’s report identified herbs and botanicals as a leading flavor trend, mentioned by 40% of respondents, while 56% of experts spontaneously mentioned fermentation. Mouthfeel was as important as flavor for 72% of beverage experts, and 51% identified belonging, community or connection as central to cafés’ future.
