Obagi Medical has enrolled It’s a Secret Med Spa’s 15 luxury locations in its ALOHA Real-World Program to generate standardized clinical data on Obagi saypha MagIQ’s safety, efficacy and patient outcomes across routine premium med spa settings. The structured evaluation includes uniform protocols and centralized data capture to compare real-world performance against FDA trial benchmarks.

It’s a Secret Med Spa will oversee protocol implementation, leveraging its network of advanced practitioners and premium client base to execute joint clinical initiatives. With 15 high-end locations and specialization in injectables, laser treatments and skin rejuvenation, the spa will document gel distribution, injection force profiles and patient satisfaction under standard program guidelines.

Obagi saypha MagIQ harnesses proprietary MACRO Core Technology to deliver a stable three-dimensional hyaluronic acid matrix, offering high usable HA content, consistent gel distribution and predictable injection force and swelling profiles. These features are designed to yield natural-looking results and facilitate precise real-world performance evaluation.

By validating product performance in everyday premium settings, the collaboration is expected to accelerate Obagi saypha MagIQ adoption, enhance provider relations and drive revenue growth for Waldencast’s professional skincare division. Demonstrated real-world evidence could also support broader market rollout and underscore the company’s commitment to evidence-based aesthetic solutions.