Omdia Projects CTV Ad Market to Reach $81 Billion by 2030
Omdia forecasts CTV ad revenue will grow from $44 billion in 2025 to $81 billion by 2030, with Google, Amazon and Netflix set to command 50 percent of the market—26 percent, 13 percent and 9 percent respectively. This outlook highlights convergence of streaming, retail media and programmatic targeting that may boost demand for Omdia’s research.
1. Forecast Overview
Omdia projects that connected TV advertising revenue will climb from $44 billion in 2025 to $81 billion by 2030, marking a 43 percent increase over five years. The forecast signals that CTV ad spending will surpass traditional linear TV advertising during the early 2030s as streaming platforms expand monetization capabilities.
2. Market Share Breakdown
Google, Amazon and Netflix are expected to capture 26 percent, 13 percent and 9 percent of the global CTV ad market by 2030, respectively, combining for half of total ad revenues. This concentration underscores the advantage held by tech giants that integrate streaming services with retail and advertising ecosystems.
3. Implications for Omdia and TTGT
Key drivers include expansion of ad-supported streaming, convergence with retail media and growth in programmatic TV advertising. For TTGT’s Omdia division, these insights reinforce its role as a strategic advisor in high-growth digital advertising segments and could increase demand for its market intelligence services.