Omdia Reports 35.7 Daily Minutes on Microdrama App, Forecasts $14B Market
Omdia’s analysis shows US users spend 35.7 minutes per day on ReelShort microdrama apps, versus Netflix’s 24.8, Amazon Prime Video’s 26.9 and Disney+’s 23.0 minutes in Q4 2025. The firm projects revenues rising from $11 billion in 2025 to $14 billion by end-2026, with US contributing $1.5 billion outside China.
1. US Mobile Engagement Surpasses Streamers
Omdia’s Q4 2025 mobile usage analysis shows US users average 35.7 minutes per day on ReelShort microdrama apps, exceeding Netflix’s 24.8, Amazon Prime Video’s 26.9 and Disney+’s 23.0 minutes.
2. Rapid Revenue Growth Forecast
The firm estimates global microdrama revenues of $11 billion in 2025 and projects growth to $14 billion by end-2026, with US markets outside China contributing $1.5 billion.
3. Strategic Opportunities for Telcos and Streamers
Vertical microdrama formats offer telcos bundling and churn-reduction opportunities, while traditional streamers face pressure to integrate short, mobile-first content to boost engagement without cannibalizing long-form offerings.