On January 5, 2026, Flywheel—Omnicom’s global commerce media and technology arm—announced the full integration of TPN, Omnicom’s flagship retail and commerce agency, into its organization. This strategic move brings together TPN’s 40+ years of retail, shopper and creative expertise with Flywheel’s platform spanning the Americas, Europe, APAC and China. As part of the transition, Sarah Cunningham, formerly President of TPN, will assume the newly created role of Chief Retail Experience Officer at Flywheel, reporting directly to CEO Alex McCord. The combined team will offer clients a single global infrastructure to connect strategy, creativity, data and activation across online and in-store channels, leveraging Flywheel’s marketplace-level buying power and TPN’s deep retail insight to drive incremental sales, market share gains and profitable outcomes.

Omnicom’s board approved a 14% increase in the quarterly dividend, marking the company’s seventh consecutive annual raise and reflecting management’s confidence in cash flow generation. At its most recent fiscal year end, Omnicom delivered over $1.6 billion in free cash flow, supported by organic revenue growth of 3.5% and operating margin expansion of 120 basis points. The company’s disciplined capital allocation framework targets dividend payout ratios below 50%, leaving ample capacity for bolt-on acquisitions and share repurchases. Looking ahead, synergies from the recent IPG integration and broader Omni Plus adoption are forecast to drive mid-single-digit EPS growth and further margin accretion through 2027, underpinning the company’s resilient model and value proposition for income-oriented investors.