Omnicom Launches Acxiom Fan Graph Using Real ID for 260M U.S., 2.6B Global Fans
OMC•Omnicom launched Acxiom Fan Graph, a marketing intelligence platform powered by Real ID that unifies attendance, commerce and engagement signals for 260 million U.S. and 2.6 billion global sports fans. The solution addresses the $92 billion sports marketing market, projected to grow to $156 billion by 2032, to boost ROI.
1. Product Launch
Omnicom introduced Acxiom Fan Graph, anchored by Real ID™, to unify sports fan data signals across attendance, commerce, media engagement, purchases and participation into a single, privacy-compliant profile. The solution is accessible through the Omni platform to support precise audience planning, creative development, media activation and ROI measurement.
2. Market Opportunity
The global sports marketing and sponsorship market is valued at $92 billion and is forecast to reach $156 billion by 2032, driven by rising digital engagement and brand partnerships. Fan Graph aims to resolve data fragmentation across streaming, social, ticketing, retail and events by delivering actionable insights on fan behavior and long-term customer value.
3. Platform Capabilities
Built on Real ID™, Fan Graph connects identity data for 260 million U.S. consumers and 2.6 billion consumers worldwide, offering brands a comprehensive, privacy-compliant view of sports fandom. It enables optimization of sponsorship strategies, athlete partnerships, media buying and commerce activations with measurable outcomes for engagement and sales growth.
