Omnicom Media partners with Rembrand to scale in-content ads across premium streaming
OMC•OMC•OMC•OMC•Omnicom Media partnered with Rembrand to expand in-content advertising across premium streaming inventory from multiple major media companies. Joint research found that pairing in-content ads with video ads drove 5.5 times the message recall impact and a fourfold lift in purchase intent.
Omnicom Media’s Content Collective will use Rembrand’s AI-driven VISTA platform to identify, plan and activate in-content placements. Acxiom RealID and direct streamer integrations will be used to match audiences to programs, with the aim of improving ad relevance and measurability.
Omnicom Media research cited 65% of U.S. consumers as avoiding ads. Joint research found that in-content ads paired with video ads drove 5.5 times the message recall impact and a fourfold lift in purchase intent.
