Omnicom Media Tops Global Rankings with $75.6B Billings and 31% Share
OMC•Omnicom Media generated $75.6B in global billings in 2025, capturing 31% market share and leading the nearest competitor by $11.8B. The integrated network topped North America with $35.9B in billings and secured $2.5B in net new business for the first half of 2026.
1. Integration Drives Record Global Billings
Omnicom Media was formed through the November 2025 combination of Omnicom Media Group and IPG Mediabrands, resulting in a unified network that generated $75.6 billion in total billings by the end of 2025 and secured 31% of global media management market share.
2. Regional Rankings Highlight Market Leadership
The network outpaced its nearest competitor by $11.8 billion in global billings, led North America with $35.9 billion, posted $33.1 billion in US billings, and topped LATAM at $2.3 billion, each leading by margins of $3.9 billion and $0.5 billion respectively.
3. New Business Momentum Strengthens Position
In the first half of 2026, Omnicom Media captured $2.5 billion in incremental net new business wins, while its OMD agency network maintained top rankings with $26.9 billion in billings across key markets including North America and EMEA.
