Omnicom Unveils AI-Powered Omni Platform With 2.6B IDs and $73.5B Buying Power
Omnicom launched its next-gen Omni platform integrating Connected Capabilities with Interpublic assets such as Acxiom RealID™ and Flywheel Commerce Cloud into a unified AI-powered operating system. Omni provides 2.6 billion verified IDs, trillions of signals and $73.5 billion in annual media buying power to accelerate production by 25–55%, delivering measurable sales growth.
1. Omnicom Unveils Next-Generation Omni Platform
On January 7, 2026, Omnicom announced the launch of its revamped Omni marketing intelligence platform, integrating assets from its recent Interpublic acquisition. The system combines Omnicom’s Connected Capabilities—led by Acxiom RealID™ with 2.6 billion verified consumer identities and trillions of cross-channel signals—with Flywheel Commerce Cloud, Interact and an expanded AI framework. By uniting data, media buying, creative production and autonomous agent orchestration, Omni provides clients with a unified operating system to plan, execute and measure campaigns at enterprise scale.
2. Unmatched Data Infrastructure and Media Buying Power
Omni delivers what Omnicom describes as the industry’s highest-fidelity identity graph and the world’s largest media and commerce purchasing platform. The platform leverages $73.5 billion in annual global media buying power, plus real-time commerce signals, to provide a consistent source of truth from strategy through optimization. Clients gain access to ID-less targeting solutions, dynamic consumer insights and closed-loop measurement that connect every investment to business outcomes.
3. Creativity and Workflow Acceleration
Built-in AI tools within Omni support creative teams by automating routine production tasks while preserving brand quality and original storytelling. Early pilots report 25 – 55% faster asset creation and measurable cost savings. A unified workflow replaces manual handoffs across research, content development, media planning, activation and measurement, enabling teams to build on insights and rapidly iterate campaigns without disrupting established processes.
4. Human-Centered Intelligence and Flexibility
Omni’s autonomous agents surface actionable recommendations, highlight emerging opportunities and optimize media investments without supplanting human judgment. The platform’s open architecture supports integration with existing martech stacks, upholds client data ownership and accommodates regional compliance requirements. Omnicom leadership emphasizes that Omni is designed to enhance strategist, creative, analyst and trader expertise, helping brands move with confidence in a complex, platform-driven marketing landscape.