Omnicom’s Billings Total $48.5 B; Pro Forma Hits $75.6 B, 15.8% Share
OMC•Omnicom Media Group posted $48.5 billion in global billings for 2025, capturing a 10% market share. Following its December acquisition of Mediabrands, pro forma billings reached $75.6 billion, representing a 15.8% share that would have ranked it above all peers.
1. Global Billings Performance
Omnicom Media Group recorded $48.5 billion in global billings during 2025, securing a 10% share of industrywide spend and ranking third among the Big 6 holding groups.
2. Pro Forma Ranking with Mediabrands
Incorporating Mediabrands, acquired in December, would have lifted total billings to $75.6 billion and boosted market share to 15.8%, positioning Omnicom as the leading group by billings.
3. Agency-Level Billings Breakdown
At the agency level, OMD led Omnicom's divisions with $26.9 billion in billings—a 1.7% increase—followed by EssenceMediacom with $23.3 billion and Mindshare with $20.5 billion.
4. Digital Media Contribution
Digital media spend made up 57% of Omnicom’s 2025 billings across major agencies, reflecting a 9% increase versus 2024.
