Omnicom's Credera signs five-year AWS deal for AI-powered marketing transformation
OMC•Credera entered a five-year strategic collaboration with Amazon Web Services to use AI and cloud technology for enterprise marketing transformation. The agreement targets six industries across three regions, with Credera aiming for 12-15 AWS Marketplace listings.
1. Collaboration details
Omnicom consulting unit Credera entered a five-year strategic collaboration with Amazon Web Services focused on enterprise marketing transformation using AI and cloud technology. The agreement targets six industries across North America, Europe and Asia-Pacific; solutions can integrate with Omnicom's Omni platform, and Credera established a dedicated AWS business unit with a target of 12-15 AWS Marketplace listings over the collaboration term.
